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eBay connects millions of buyers and sellers effectually the world. It also tin can exist a groovy fashion to brand money — whether you are working from home with very little investment or yous're a reseller who sells large quantities of products.

Why Sell on eBay?

There are 182 one thousand thousand eBay buyers worldwide .

It'south one of the largest global online marketplaces, featuring approximately 1.3 billion production listings on any given twenty-four hours.

Who is Selling on eBay?

There are a few dissimilar types of eBay sellers. You've got your newbies or amateur resellers, who sell a few items at a fixed price, and then yous take PowerSellers. PowerSellers are professional person sellers who spend a lot of time purchasing items, packaging products, aircraft and receiving goods, and managing auctions.

For case: eBay Ellen — an apprentice reseller — has a lot of wear. She'south a fashionista who goes through trendy clothes quickly. To make extra cash, she turns to her closet and sells her gently used designer threads nether a fixed-price listing.

Video Game Vince is a gamer and comic volume collector — and a PowerSeller. He scours the net for comic volume collectibles and video game action figures to resell. He has a thriving business on eBay dedicated to reselling exclusives and hard-to-find gaming/comic volume trade.

Whether you're a newbie or a PowerSeller, you can flourish in this time of growth of the secondhand economic system, getting your products in forepart of a global audition with eBay.

What Should You Sell On eBay?

Three categories that sell particularly well on eBay are:

Car parts,
Used goods, and
Closeouts.

While some eBay sellers focus on a niche product, others follow the trends to sell what is pop at the moment. This will require a flake of enquiry on your function.

Find out what's trending.

One way to find out what'south hot in the marketplace is to meet what is trending on eBay. You lot can use this tool from eBay to see what buyers are searching for.

Another resources for researching seasonal trends and historical data is Google Trends . You lot can employ it to help estimate consumer demand and decide the best time to list and sell your production.

For example, let's say your business sells snowboards and snowboard accessories. Type in "snowboard" on Google Trends, and yous'll run into a spike in web search volume in late Nov through early December.

Cost your products.

Once you've determined what y'all want to sell, you'll need to practice your research and price your items competitively. Y'all can utilise the eBay appraisal tool to make up one's mind the value or trending price of a item item in a specific category.

eBay Selling Format

When eBay kickoff launched in 1995, it was a true peer-to-peer marketplace built on auctions. As it evolved, however, eBay introduced an alternative to the auction with its "purchase it at present" feature. There are pros and cons to each selling method — the one that will work best for you is highly dependent upon your individual business concern.

Auction-way selling.

eBay rose to fame on its auction-style sales. You lot run a traditional auction for a specified number of days. At the start of the sale, yous list an opening bid, so buyers will bid upwards from the opening price. When the auction comes to an end, the highest bidder wins.

This type of selling works great for someone similar Video Game Vince because he deals in unique, collectible items. Passionate fans of the comic volume genre volition feverishly bid up the pricing, assuasive Vince to pocket a overnice profit.

Pro tip: Prepare a reserve toll — or, the everyman price you are willing to have for the item. That gives you the command to ensure you lot don't sell the item until yous tin can get the corporeality y'all believe information technology is worth.

Fixed-toll listings.

Also known as the "Buy It Now" method of selling, this enables the seller to declare a stock-still price for an item. eBay shoppers know the exact price up forepart and can buy it immediately — no behest necessary. This way of selling is efficient and user-friendly, as in that location is no haggling or waiting for an auction to cease.

Developing Product Descriptions for eBay

On eBay, shoppers search for products using keywords. You lot tin can optimize your production clarification by making sure to include relevant keywords and product identifiers.

Write detailed product descriptions that include these attributes:

Make ("Nike").
Style or model ("Air Zoom Pegasus").
Model number ("Galaxy S10").
Color ("Black").
Size ("Men's size 12," "extra broad," or "Women'south 8").

Information technology is imperative that y'all construction your product attributes similarly to the words and phrases users are typing into their eBay searches. For example, instead of your product championship existence "Converse Chuck Taylor Shoes," a more optimized title would be "Converse Chuck Taylor All Star Shoes, Size 9 White."

You should also be very transparent almost whatsoever product defects the item may have, and disclose whatever issues or flaws related to the product.

Additional information to mention:

What are the detail dimensions?
Does information technology require batteries and are they included?
What accessories are included?

Product identifiers.

Using production identifiers in your listings can assistance increase your item visibility, which in turn will help optimize sales.

When buyers wait for items on search engines like Google or Bing, those search engines look for specific data called production identifiers. eBay requires product identifiers when yous list branded products in new or refurbished condition in sure categories like consumer electronics and health and beauty. You can find a comprehensive listing of categories here .

Product identifiers are fabricated upwardly of three elements:

Brand.
Manufacturer Role Number (MPN).
Global Trade Item Number (GTIN). A GTIN tin include the Universal Product Code (UPC), European Article Number (EAN), Japanese Article Number (JAN), or International Standard Volume Number (ISBN).

eBay uses product identifiers to assist buyers chop-chop find items during a search. When you include production identifiers in your listings, your product volition be eligible for higher search visibility — on eBay also as exterior search engines.

It will besides be eligible for special price alerts (e.grand., when your listings are priced below the trending cost) and included in more deals and promotions.

Adding production identifiers is highly recommended to maximize your potential on eBay through better product placement and meliorate SEO data for search engines.

Product attribute guidelines and best practices.

Product attributes define the relevant and important facts about a production — such as brand, style, size, and color. You lot can often find product attributes listed equally product "specs," or specifications.

eBay defines a fix of item specifics for each category. Product attributes are created past mapping the production specs to the particular specifics of the eBay category.

Providing a very detailed fix of detail specifics will create a complete set of structured data that allows the search engine to locate and filter products. This improves the relevance of search results to what users are typing in their search queries.

Production dimensions.

If applicable, include the dimensions of the item in the attributes. The product dimensions should specify the size of the actual product, not the packaging size.

Multi-packs and bundled products.

Here are some important details to recall when creating the attribute list for a multi-pack or manufacturer-created bundle:

The attributes for a bundled product should include the product identifier(south) assigned past the manufacturer to the bundle.
Attributes for the bundled production should utilise the manufacturer's GTIN number for the package. Don't utilise the GTIN of the base of operations product or any of the products within the bundle.
The attributes for a multi-pack must include the product identifier(s) assigned to the multi-pack by the manufacturer.
The attributes of a multi-pack must specify the GTIN of the specific multi-pack existence described.

Product variants.

Another tip is to include product variants on one folio instead of multiple. We've seen that eBay is starting to group products past GTIN, so this volition be increasingly more than of import in your fix-upwards.

Managing Your Product Listings

Once you've decided to spring into the eBay marketplace, how should you manage your product listings?

You lot could use spreadsheets if you just have a half-dozen items listed, like eBay Ellen. However, if you accept hundreds, thousands, or fifty-fifty millions of products, a spreadsheet will be too complicated, unwieldy, and inadequate.

A feed management platform , used in conjunction with an ecommerce platform like BigCommerce, tin make your listings much more manageable.

Would-be eBay merchants often enquire: "Tin can I take my existing product feed on Google Shopping and employ it on eBay?" If your products are listed on an ecommerce platform like BigCommerce, feed management platforms can take the existing product feed, put it into the correct format and export it to eBay.

Managing Your eBay Orders

Information technology'southward disquisitional that you manage your orders carefully and monitor your inventory. Yous never want to be in a position where you are list out-of-stock items on your site.

With feed direction platforms, orders are updated and synced to your online store. It'southward important to keep everything in sync with the shortest lag-times possible, particularly if yous accept low inventory of an item selling across multiple marketplaces .

Here's an example of how feed management platforms can assist:

A customer needed aid with managing orders for 2 marketplaces: eBay and Amazon .

This client had multiple products that were depression in stock, and they wanted to avoid running into an oversold situation — which can get sellers suspended from eBay. Feedonomics was able to solve this problem by intelligently controlling inventory on multiple channels.

eBay Best Practices

The best practices listed here are much the aforementioned equally best practices you lot should follow on whatsoever marketplace, besides as on your ecommerce site . Merely they will be particularly of import on eBay, as you lot'll need to differentiate yourself from competitors also selling on the aqueduct.

Here are some general tips, with more data to follow:

Transport within the expected timeframe.
Process your orders in a timely manner.
Answer to customer questions promptly.
Ensure that you follow the return policy listed on eBay.

High-quality photography.

Take high-resolution photos confronting a plain white background to make the products stand out. Brand certain the lighting is sufficient to feature the item and its relevant details.

Effort taking shots of the product from different angles, and become some shut-upward shots as well to highlight details. Don't use props — that will only distract your shoppers.

Fast, depression-toll shipping.

Price and speed are top of listen for eBay buyers. Over the years, buyers' expectations have increased, and they are more oft looking for free aircraft.

Fun fact: 71% of products purchased through the eBay marketplace are shipped for free.

Offer competitive aircraft prices (depression-cost or free shipping is best) to appeal to more than buyers and increase your chances of a sale.

Costless returns.

eBay offers five different return policy options for yous to cull from:

No returns accustomed.
30-day buyer-paid returns.
30-day free returns.
60-twenty-four hours buyer-paid returns.
lx-day free returns.

It goes without saying that the near attractive return policy for the eBay buyer is free returns.

Strong customer service.

The reviews are in — literally and figuratively! The best fashion to avoid bad eBay reviews is to maintain good standing with your customers past having client service .

Conclusion

To maximize your ecommerce store'southward potential on eBay, you lot take to do the research, put in the work, and be patient .

There is aught quite similar eBay, which offers the diversity and the latitude of unique products, giving sellers the opportunity to sell products that you wouldn't see in any other market place.

Is eBay the right fit for you?

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Source: https://www.bigcommerce.com/blog/selling-on-ebay-for-beginners/